In recent years, as household living scenarios keep diversifying, small kitchen appliances such as multifunction electric cookers and electric kettles have drawn plenty of consumer attention. Buyers attach greater importance to practicality, easy operation and safety performance in daily use. Many manufacturers optimize product structures by upgrading color schemes, inner?container materials and control modes to fit renters and single?person households. Both online and offline sales channels develop simultaneously. Online platforms focus on content marketing while offline stores prioritize physical?product experience. The industry is improving relevant production standards to guide factories to control manufacturing processes. This segmented kitchen?appliance market holds promising development potential. Enterprises should deeply understand real?user scenarios and polish product details to satisfy diversified market demands and drive sound industrial progress.